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Worldwide premium cigar merchant since 1977SEE
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The history of La Couronne

The family-run boutique has been handed down from generation to generation for over 45 years. Specializing in the selection of the world's finest cigars, La Couronne House of Luxury SA and its staff contribute day after day to the satisfaction of its customers worldwide.
Everyday excellence is our ambition.

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Our commitments

excellence

Excellence

The Crown strives for excellence by emphasizing continuous improvement and the quest for perfection.

swiss made quality

Swiss made quality

The Crown has instituted a strict quality control and traceability process to meet the demands of its customers.

passion

Passion

Driven by a deep passion for the art of cigar making, La Couronne strives to pass on this philosophy to cigar aficionados.

diversité

Diversity

La Couronne offers its customers an unrivalled diversity of exceptional products in terms of quality, quantity and rarity. 

authenticité

Authenticity

The provenance and authenticity of our cigars is a priority for La Couronne, which is why we only work with official, recognized suppliers.

A family since 1977

Passionate about the world of tobacco, the Aazam Zanganeh - Plüss family bought the "La Couronne" boutique in 1977. Since then, Madame Aazam Zanganeh - Plüss has established herself as one of the first female cigar aficionados in Switzerland to make it her profession. Thanks to her expertise and passion, the La Couronne boutique has established itself as a benchmark in Switzerland.

Two decades later, Alexis takes over the reins of the family business, La Couronne House of Luxury SA, and specializes the boutique exclusively in premium cigars. His ambition drove him to explore the outer reaches of this fascinating universe. Driven by boundless ambition, he set out to explore this captivating universe.

2 une entrerise familiale
Cigars are an integral part of our history, fueling our daily discussions, our imagination and our dreams.

Alexis Aazam Zanganeh

Today, La Couronne specializes in the selection of the most beautiful  cigars in the world. Day after day, the company and its employees contribute to the  satisfaction of its customers worldwide by offering its services in several tobacco-related fields: consulting, cigar trading...

Cigars are an integral part of our history, fueling our daily discussions, our imagination and our dreams.

Alexis Aazam Zanganeh

The Crown through time

Discover the milestones that have shaped La Couronne House of Luxury SA. over the past 60 years.

THE LEADING HOUSE OF LEADING BRANDS

SINCE 1977

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1965

Birth of La Couronne House of Luxury SA

Under the management of Mr. Menoud, the company became the first cigar merchant on the coast and the first Davidoff stockist between Geneva and Montreux in 1972. In 1977, the Aazam Zanganeh - Plüss family bought the company, and continued to develop it until 1998.
1965
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1998

Alexis Aazam Zanganeh takes over the company

Crown House of Luxury SA specializes in premium cigars at 100%.
1998
histoire de la couronne 1998
2000 - 2007

Crown House of Luxury SA becomes an import and distribution and distribution of premium cigars

Alexis Aazam Zanganeh founds his own import and distribution company. He was instrumental in introducing brands such as Arturo Fuente, Padron, Ashton, etc. to Switzerland for the first time.
2000 - 2007
2008

Birth of the La Couronne La Couronne cigar brand

Alexis Aazam Zanganeh launches the La Couronne cigar brand. He also develops dropshipping business relationships for international trade.
2008
2012

Publication of our book Cigar

It's the culmination of a bold 6-year project by 5 authors. The book Cigar is an iconoclastic, code-busting primer.
2012
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2016

Launch of of the Calibre cigars

Creation of the Calibre premium cigar brand in partnership with Maurice Koks. Production and start of import of cigars for boutique and online sales on our e-commerce platforms. Creation of the Calibre brand presentation website. Calibre brand.
2016
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2019

Distribution of our Calibre in-house brand in the USA

Calibre cigars are distributed directly from the Dominican Republic.
2019
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2021

Opening of a cigar and sale of vintage vintage

Switzerland's first cigar trade floor is born. La Couronne becomes a benchmark for Vintage cigar service.
2021
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2021

Opening of La Casa del Habano franchise - Nyon

The opening of the boutique is a consecration that reveals a deep love for Cuban cigars and the expertise and excellent reputation of our boutique with Habanos SA & Intertabak AG.
2021
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2023

Acquiring our new offices

La Couronne continues to expand, moving into 240 m2 offices in the center of Nyon.
2023
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davidoff band awards
2024

Best Davidoff performance of the year 2023

La Couronne is rewarded for its commitment to excellence with the Davidoff Golden Band Award 2023, which recognizes the best overall Davidoff performance in Switzerland.
2024
davidoff band awards

La Couronne's mission

La Couronne's mission is to share and perpetuate the passion for exceptional cigars, by combining impeccable, personalized service. To achieve this, it offers a rigorous selection of authentic cigars and accompanies its customers in their epicurean experiences, drawing on its expertise and family heritage.

The teams

Equipe La Couronne 2024

La Couronne House of Luxury SA has a team of over 20 tobacco experts. Like the company and its leader, the La Couronne team shares the same philosophy of excellence.

Equipe La Couronne 2024
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