Room 101 - Cigarpassion, La Couronne S.A.
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Worldwide premium cigar merchant since 1978
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Room 101

Founded in 2009 by polymath Matt Booth, Room 101 has become an iconic cigar brand, renowned for its innovative craftsmanship and dedication to quality. Using tobaccos from Nicaragua's Jalapa Valley and Central America, Room 101 crafts unique cigars, hand-rolled for a perfect burn. Its products embody a balance of earthy, spicy and mild flavors, to suit all palates. Collaborating with luminaries such as AJ Fernandez and Robert Caldwell for special editions, Room 101 is synonymous with creativity, expertise and unforgettable tasting experiences, appealing to connoisseurs and new generation aficionados alike.

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Room 101

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Introduction to Room 101

Launched in 2009 by Matt Booth, the Room 101 brand quickly established its reputation in the world of artisanal cigars. While the brand was the brainchild of a versatile designer and a bold start, Room 101 has distinguished itself by its innovative approach and commitment to quality.

Brand philosophy

Room 101 is distinguished by its blend of tradition and innovation, leveraging collaboration with renowned tobacco growers. This synergy has enabled Room 101 to create unique tobacco blends and offer a distinctive tasting experience.

Tobacco origins Room 101

Room 101 cigars use tobaccos from renowned regions such as Nicaragua's Jalapa Valley, Honduras and other Central American terroirs. Each region contributes to the complexity of the cigars' aromatic profile.

Manufacturing process

Room 101 cigars are manufactured using a combination of traditional techniques and meticulous quality control. Each cigar is precisely hand-rolled, guaranteeing uniform combustion and consistent quality from one cigar to the next.

Tasting profile

Room 101 cigars offer a variety of flavor profiles, oscillating between earthy notes, spicy touches and subtle sweetness. Lovers can expect variations in taste, tailored to different palates and tasting moments.

Leading brands

Room 101 presents several cigar lines, including some in collaboration with notable names such as AJ Fernandez and Robert Caldwell. These partnerships enrich the assortment with limited editions and exclusive blends.

Conclusion

In short, Room 101 continues to forge its identity in the cigar industry by combining creativity, expertise and a passion for tobacco. Its cigars reflect a commitment to excellence and to providing memorable tasting experiences.

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